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Yes, agents need a mobile app. No, it’s not as hard as you think.

USA Real Estate News-Inman - Mon, 2018-09-10 02:01
The most visited websites on the planet — Google, YouTube, Facebook and Amazon — all have companion apps. This isn’t a surprise when you consider most people spend 60 percent of their time on mobile devices.

5 fantastic objection handlers you can use today

USA Real Estate News-Inman - Mon, 2018-09-10 02:01
Does getting an objection strike fear throughout your core? Does it stop you in your tracks? Does it throw off your presentation? The way I see it, getting an objection simply means the other party is engaged and considering your offer. Therefore, take the hint — they’re giving you an opportunity to move one step closer to a “yes.”

The Evolution of the Original Disruptor

USA Real Estate News-RISMedia - Sun, 2018-09-09 12:08

A Culture of Productivity, a Bold Tech Strategy, and a Drive for New Ideas and Better Solutions Fuel a Bright Future at RE/MAX

Editor’s Note: This is the cover story in the September issue of RISMedia’s Real Estate magazine. Subscribe today.

CEO Exchange Keynote: Leadership, in Every Sense of the Word

USA Real Estate News-RISMedia - Sun, 2018-09-09 12:07

Leading Real Estate Companies of the World® CEO/President Paul Boomsma (Credit: AJ Canaria of PlanOmatic)

Against a backdrop of changing consumer preferences, technology and shifts in Washington, brokerages are navigating new territory—one where the customer experience is tops, and creativity, inclusiveness and leadership are non-negotiables for success.

Affordability Aside, Housing Optimism Picks Up

USA Real Estate News-RISMedia - Sun, 2018-09-09 12:05

The confidence consumers have in housing is picking up steam—but not because of the market outright, according to the August Fannie Mae Home Purchase Sentiment Index® (HPSI). At 88, the gauge grew 1.5 percentage points month-over-month; however, the confidence consumers have is on par with the prior year, and they are more keen on macro movements than real estate. In fact, 21 percent of homebuyers were optimistic about purchasing, and 38 percent of homeowners were optimistic about selling—each three-percentage point decreases from July.

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